The fair comparison is not our price against a pharmacy price. It is our price against a pharmacy price plus a prescriber. Buying the same treatment separately means an office visit to get the prescription, which runs $100 to $300 without insurance, plus follow-up visits at each dose change, plus the medication at the pharmacy's price, plus your own time chasing refills.
Where that comparison does not favour us, we will say so plainly. NovoCare Pharmacy, the Novo Nordisk self-pay channel, sold brand Wegovy direct to self-pay patients at around $499 per month as of September 2026, and LillyDirect sold brand Zepbound self-pay vials in the region of $349 to $499 per month over the same period. Both are approximate, both have moved more than once, and both are below our brand prices. Zepbound is not something you can buy from us at any price. If you already have a prescriber you trust and you are comfortable managing titration and side effects yourself, those channels are the better financial decision and you should use them.
We compete on the bundle: one price, one place, clinical oversight the whole way through, and nothing to chase. We do not compete on being the cheapest possible way to obtain brand medication, because we are not.
GLP-1 treatment is not a one-month intervention, and most people who respond stay on it, so the number that matters is what you spend across a year. Ask for the price of the plan you would actually be placed on, ask what else appears on the invoice, ask what the refund terms are, then multiply by twelve. That is the only comparison that means anything.